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Sophie @ Launch Llama audited.

@sophie_launch · 1.3K followers · 100 posts read
5886out of 100

Solid account. Best of it, real conversation, not just likes. Worst of it, you reach fewer people than your follower count suggests.

Ranked 9 of 46 on the public leaderboard, top 20%

3.4%engagement rate↑ above median 2.1%
62%of engagement is replies↑ above median 28%
1Kavg views / post
28.5posts / week↑ above median 20.8
0.8xreach per follower

Where @sophie_launch sits on the board

#9 of 46
8Pablo@pfernan95dev · 657 followers59.82
9Sophie @ Launch LlamaThis account@sophie_launch · 1.3K followers58.86
10Marcus Brathwaite@marcus_b1973 · 1K followers58.59

0.96 points behind #8. See the full board

Get my free audit Free, no sign-up. Chad reads your last 100 posts and does this for you.
ChadSophie, that "first customer" line is a reply machine, 252 replies on one post is no accident. Keep reading and we'll turn the rest of your feed into the same magnet without drowning your best work.

Where this score comes from

Out of 100, weighted. Follower count is not a factor, but actually reaching people is. A small account with real conversation can beat a big one that broadcasts, and an account that reaches thousands still gets credit for it.

Engagementreactions per view10.2/30
Reachhow many people the average post reaches6.9/20
Reach per followerviews vs audience size3.8/15
Real conversationshare of engagement that is replies20/20
Cadenceposts per week, one a day is full marks15/15
Total58.86

Reach vs resonance

The most-seen post and the one people actually reacted to are different posts. That gap is where the next win is.

Most seen · 3% engaged

I want to be someone's first customer. Drop ur startup link

12.5K views3% engaged125 likes252 replies2 reposts0 quotes
Most resonant · 7.3% engaged

how do you decide when to pivot vs when to persist?

303 views7.3% engaged11 likes11 replies0 reposts0 quotes

ChadThis one reached 303 against 12.5K, and still pulled 2.4x the reaction rate. The reach on the big one was not the problem. What it said was.

Reach without conversation on the left. Real conversation on the right. Chase the right one and the left one follows.

What this engagement is made of

All 3.5K reactions across the posts Chad read. Bookmarks are not counted, here or anywhere else in this audit.

2.1KReplies61.6%
1.3KLikes37.3%
27Reposts0.8%
12Quotes0.3%

Golden hours

When @sophie_launch's posts actually get seen, scored on this account's own data. Times in PT. Slots marked playbook are defaults, used where there are not enough posts at that hour to judge it.

12am6am12pm6pm11pm
#11:00 AM17 posts
#210:00 AM16 posts
#34:00 AM16 posts
#43:00 PM17 posts
#510:00 PM18 posts
#67:00 AM15 posts
#79:00 AMplaybook
#812:00 PMplaybook

The reply game

Replies are the most under-used lever on X. A good one is worth roughly 27x a like, so this is measured, not assumed. Chad reads the most recent page of replies, so the count is a floor, not a lifetime total.

69+replies sent
33%got a reply or like back

How this compares

Against the median of 45 other accounts Chad has audited. Same measurements, same method.

Engagement rateyou 3.4%median 2.1%above
Replies as a share of engagementyou 62%median 28%above
Posts per weekyou 28.5median 20.8above

Voice, according to Chad

You're direct, founder-to-founder, zero fluff. Short lines, open questions, and that slightly cocky "I want to be someone's first" energy that makes people drop links instead of just liking. It already sounds like a real person running Launch Llama, not a brand account.

What this account is about

indie hacker launchesfirst 100 usersbuild-in-public growthML engineering meets startupsfounder newsletter distributionpivot vs persist decisions

The 3 strongest posts, and why they worked

I want to be someone's first customer. Drop ur startup link

12.5K views3% engaged125 likes252 replies2 reposts0 quotes

Chad12458 impressions and 252 replies means the algorithm saw real conversation velocity, people weren't scrolling, they were pitching you their startups, which is the highest-signal engagement you can get at 1.3k followers.

I want to be someone's first customer. Drop ur startup link

6.4K views2.9% engaged54 likes126 replies1 reposts2 quotes

ChadSame hook, 126 replies: it proves the format is repeatable, not a fluke. The room trusts you enough to drop links cold, and that trust compounds every time you run it.

I want to be someone's first customer. Drop ur startup link

6.1K views3.9% engaged80 likes152 replies2 reposts3 quotes

Chad152 replies again with solid likes, three near-identical posts all crushing shows reply-bait beats polished promo for reach right now. You're already speaking the language the algorithm rewards.

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Chad's moves for @sophie_launch

  1. Stop running the exact same "first customer" post on repeat. Keep the spirit, but rotate one new reply-bait a day, try "what's the dumbest reason you almost quit your startup?" so the feed doesn't feel copy-pasted.
  2. Your middle promo posts are getting buried under 28+ posts a week. After any strong crafted post, protect it: one short question later that day max, nothing else polished.
  3. Drop one 20-30s screen recording this week of you actually reviewing a submitted tool or opening the newsletter, short video is the weekly main event you're missing while text does the daily work.

ChadYou're at 28.5 a week while the cohort sits at 20.8, that's why good posts get crowded out. Three a day (one crafted, one supporting, one cheap reply-bait) keeps the engine running without burying your winners.

One post, rewritten by Chad

They posted

POV: it's Tuesday. 45,000 founders open their inbox. one of them is your ideal customer. they just read about your product in Launch Llama.

Tap it!

45,000 founders open their inbox on Tuesday. One of them is your ideal customer. They just saw your product in Launch Llama. Want in? Drop the link.

Cut the POV fluff, led with the number, and ended on the same reply-bait that already works for you so it actually starts conversations.

Questions about @sophie_launch's X account

What is the best time for @sophie_launch to post on X?

@sophie_launch's strongest posting hour is 1:00 AM PT, measured from 100 of their own recent posts rather than a general rule. The next strongest are 10:00 AM and 4:00 AM.

How often does @sophie_launch post on X?

@sophie_launch posts about 28.5 times a week across the posts Chad read. Chad's recommended cadence for this account is 3 a day.

What is @sophie_launch's engagement rate on X?

@sophie_launch runs a 3.4% engagement rate, meaning that share of the people who see a post react to it. Their average post reaches 1K people. Follower count is not part of this measurement.

What is holding @sophie_launch's X account back?

The single biggest opportunity Chad found on @sophie_launch is the wrong posting cadence. More is not growth. Two strong posts beat six mediocre ones, and posting too much buries the best work.

Accounts scoring near this one

Closest scores on the board. Same measurements, same method.

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Everything above is one snapshot. Inside Slap Post, Chad rebuilds this every week as your numbers move, rewrites any post before it goes out, and schedules it into your golden hours. Our servers fire them on time even when your phone is off.

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