Sophie @ Launch Llama audited.
Solid account. Best of it, real conversation, not just likes. Worst of it, you reach fewer people than your follower count suggests.
Ranked 9 of 46 on the public leaderboard, top 20%
Where @sophie_launch sits on the board
#9 of 460.96 points behind #8. See the full board
Where this score comes from
Out of 100, weighted. Follower count is not a factor, but actually reaching people is. A small account with real conversation can beat a big one that broadcasts, and an account that reaches thousands still gets credit for it.
Reach vs resonance
The most-seen post and the one people actually reacted to are different posts. That gap is where the next win is.
I want to be someone's first customer. Drop ur startup link
how do you decide when to pivot vs when to persist?
ChadThis one reached 303 against 12.5K, and still pulled 2.4x the reaction rate. The reach on the big one was not the problem. What it said was.
Reach without conversation on the left. Real conversation on the right. Chase the right one and the left one follows.
What this engagement is made of
All 3.5K reactions across the posts Chad read. Bookmarks are not counted, here or anywhere else in this audit.
Golden hours
When @sophie_launch's posts actually get seen, scored on this account's own data. Times in PT. Slots marked playbook are defaults, used where there are not enough posts at that hour to judge it.
The reply game
Replies are the most under-used lever on X. A good one is worth roughly 27x a like, so this is measured, not assumed. Chad reads the most recent page of replies, so the count is a floor, not a lifetime total.
How this compares
Against the median of 45 other accounts Chad has audited. Same measurements, same method.
Voice, according to Chad
You're direct, founder-to-founder, zero fluff. Short lines, open questions, and that slightly cocky "I want to be someone's first" energy that makes people drop links instead of just liking. It already sounds like a real person running Launch Llama, not a brand account.
What this account is about
The 3 strongest posts, and why they worked
I want to be someone's first customer. Drop ur startup link
Chad12458 impressions and 252 replies means the algorithm saw real conversation velocity, people weren't scrolling, they were pitching you their startups, which is the highest-signal engagement you can get at 1.3k followers.
I want to be someone's first customer. Drop ur startup link
ChadSame hook, 126 replies: it proves the format is repeatable, not a fluke. The room trusts you enough to drop links cold, and that trust compounds every time you run it.
I want to be someone's first customer. Drop ur startup link
Chad152 replies again with solid likes, three near-identical posts all crushing shows reply-bait beats polished promo for reach right now. You're already speaking the language the algorithm rewards.
Chad's moves for @sophie_launch
- Stop running the exact same "first customer" post on repeat. Keep the spirit, but rotate one new reply-bait a day, try "what's the dumbest reason you almost quit your startup?" so the feed doesn't feel copy-pasted.
- Your middle promo posts are getting buried under 28+ posts a week. After any strong crafted post, protect it: one short question later that day max, nothing else polished.
- Drop one 20-30s screen recording this week of you actually reviewing a submitted tool or opening the newsletter, short video is the weekly main event you're missing while text does the daily work.
ChadYou're at 28.5 a week while the cohort sits at 20.8, that's why good posts get crowded out. Three a day (one crafted, one supporting, one cheap reply-bait) keeps the engine running without burying your winners.
One post, rewritten by Chad
POV: it's Tuesday. 45,000 founders open their inbox. one of them is your ideal customer. they just read about your product in Launch Llama.
45,000 founders open their inbox on Tuesday. One of them is your ideal customer. They just saw your product in Launch Llama. Want in? Drop the link.
Cut the POV fluff, led with the number, and ended on the same reply-bait that already works for you so it actually starts conversations.
Questions about @sophie_launch's X account
@sophie_launch's strongest posting hour is 1:00 AM PT, measured from 100 of their own recent posts rather than a general rule. The next strongest are 10:00 AM and 4:00 AM.
@sophie_launch posts about 28.5 times a week across the posts Chad read. Chad's recommended cadence for this account is 3 a day.
@sophie_launch runs a 3.4% engagement rate, meaning that share of the people who see a post react to it. Their average post reaches 1K people. Follower count is not part of this measurement.
The single biggest opportunity Chad found on @sophie_launch is the wrong posting cadence. More is not growth. Two strong posts beat six mediocre ones, and posting too much buries the best work.
Accounts scoring near this one
Closest scores on the board. Same measurements, same method.
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