Toby Marshman audited.
Early days. Best of it, you show up often enough. Worst of it, too few people are seeing any of it.
Ranked 42 of 47 on the public leaderboard, top 89%
Where @tobymarshman sits on the board
#42 of 47
Thomas@tomkosial · 195 followers37.66Toby MarshmanThis account@tobymarshman · 233 followers36.33
Nikki | Solo Developer@pixelsbynikki · 968 followers31.771.33 points behind #41. See the full board
Where this score comes from
Out of 100, weighted. Follower count is not a factor, but actually reaching people is. A small account with real conversation can beat a big one that broadcasts, and an account that reaches thousands still gets credit for it.
Reach vs resonance
The most-seen post and the one people actually reacted to are different posts. That gap is where the next win is.
Ship or Die at 106 already. @jackfriks @marclou we're gonna need a bigger boat How good is this design! https://t.co/r2tql5UBV3
Anyone else building around a full time job? The struggle is real How do you manage your time?
ChadThis one reached 398 against 27.3K, and still pulled 63x the reaction rate. The reach on the big one was not the problem. What it said was.
Reach without conversation on the left. Real conversation on the right. Chase the right one and the left one follows.
What this engagement is made of
All 1.4K reactions across the posts Chad read. Bookmarks are not counted, here or anywhere else in this audit.
Golden hours
When @tobymarshman's posts actually get seen, scored on this account's own data. Times in UK. Slots marked playbook are defaults, used where there are not enough posts at that hour to judge it.
The reply game
Replies are the most under-used lever on X. A good one is worth roughly 27x a like, so this is measured, not assumed. Chad reads the most recent page of replies, so the count is a floor, not a lifetime total.
How this compares
Against the median of 46 other accounts Chad has audited. Same measurements, same method.
Voice, according to Chad
Casual builder energy with a wink. Short lines, self-roast humor, zero guru fluff. You sound like a friend in the trenches dropping the thing, not pitching from a stage.
What this account is about
The 3 strongest posts, and why they worked
Ship or Die at 106 already. @jackfriks @marclou we're gonna need a bigger boat How good is this design! https://t.co/r2tql5UBV3
Chad27k impressions from a design flex plus the right tags put you in front of Ship or Die's crowd fast, pure reach even though replies stayed light.
Just bought my 9th domain... is there a rehab for this addiction? How many domains do you own right now?
Chad52 replies on one addiction joke is the algorithm's favorite signal, the question ending turned lurkers into an actual room.
Here's a hack to make your vibe-coded sites look genuinely beautiful Give Claude/Codex a design.md reference of another site Takes one extra step before you prompt 2 minute walkthrough 👇 https://t.co/qu0OhZuaD4
Chad13 bookmarks on a 2-minute walkthrough means people saved the hack to use later, high-intent distribution content your niche actually wants.
Chad's moves for @tobymarshman
- Run one pure reply-bait question every day in the same shape as your domain and full-time-job posts. New builder pain, same open invite.
- Make one 15-40s screen recording your weekly main event. The design.md walkthrough already earned 13 bookmarks, do the same for a real Geograph or distribution test with numbers.
- Your outbound reply habit is already solid at 13+ a week. Tighten targeting to 5-8 thoughtful replies on slightly bigger distribution and indie accounts, each with one specific observation so more bounce back.
ChadYou're at 233 followers and ~1 post a day already clears the bar. Two keeps quality high, one crafted piece or short video plus one cheap reply-bait question, without burying your best work.
One post, rewritten by Chad
At the Anthropic strategy meeting planning the Mythos / Fable release https://t.co/9eLyQiljCy
Caught myself in an Anthropic strategy meeting planning the Mythos / Fable release Solo builders, be honest. How deep into the AI rabbit hole are you right now?
Cold curiosity hook up front plus a reply-bait closer so the screenshot starts a conversation instead of just sitting there.
Questions about @tobymarshman's X account
@tobymarshman's strongest posting hour is 8:00 AM UK, measured from 100 of their own recent posts rather than a general rule. The next strongest are 1:00 PM and 3:00 PM.
@tobymarshman posts about 6.6 times a week across the posts Chad read. Chad's recommended cadence for this account is 2 a day.
@tobymarshman runs a 3.1% engagement rate, meaning that share of the people who see a post react to it. Their average post reaches 467 people. Follower count is not part of this measurement.
The single biggest opportunity Chad found on @tobymarshman is first lines that do not hook. The opening line has to spark curiosity or drop a number, or the rest of the post never gets read.
Accounts scoring near this one
Closest scores on the board. Same measurements, same method.
Thomas@tomkosial · 195 followers37.66
Ben Duffez@bduffez · 271 followers38.41
Cattis Friberg@home_work_biz · 615 followers39.15An audit tells you what happened. Slap Post changes what happens next.
Everything above is one snapshot. Inside Slap Post, Chad rebuilds this every week as your numbers move, rewrites any post before it goes out, and schedules it into your golden hours. Our servers fire them on time even when your phone is off.
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