Mads Sastakauskas audited.
Middle of the pack. Best of it, you show up often enough. Worst of it, you reach fewer people than your follower count suggests.
Ranked 20 of 46 on the public leaderboard, top 43%
Where @madsmadsdk sits on the board
#20 of 461.37 points behind #19. See the full board
Where this score comes from
Out of 100, weighted. Follower count is not a factor, but actually reaching people is. A small account with real conversation can beat a big one that broadcasts, and an account that reaches thousands still gets credit for it.
Reach vs resonance
The most-seen post and the one people actually reacted to are different posts. That gap is where the next win is.
RT @martinrue: The best thing just happened. I spilled a bit of coffee and asked the Vietnamese waitress for a tissue. She didn’t under…
I’m stacking small wins this Monday: - 5 clicks from website to App Store (11.1% CTR) - Had a TT hit 1.9k views (2 comments!) - One new highly activated user No revenue though, but things are going in the right direction 🥳 https://t.co/P1ZIwkxUrq
ChadThis one reached 475 against 9.4K, and still pulled 10.2x the reaction rate. The reach on the big one was not the problem. What it said was.
Reach without conversation on the left. Real conversation on the right. Chase the right one and the left one follows.
What this engagement is made of
All 1.8K reactions across the posts Chad read. Bookmarks are not counted, here or anywhere else in this audit.
Golden hours
When @madsmadsdk's posts actually get seen, scored on this account's own data. Times in PT. Slots marked playbook are defaults, used where there are not enough posts at that hour to judge it.
The reply game
Replies are the most under-used lever on X. A good one is worth roughly 27x a like, so this is measured, not assumed. Chad reads the most recent page of replies, so the count is a floor, not a lifetime total.
How this compares
Against the median of 45 other accounts Chad has audited. Same measurements, same method.
Voice, according to Chad
You sound like a working indie builder talking shop with friends: short status dumps, emoji for punch, and clean bullet lists of real numbers. Rhythm is casual and direct, never salesy, just here's what shipped and what the click looked like.
What this account is about
The 3 strongest posts, and why they worked
RT @martinrue: The best thing just happened. I spilled a bit of coffee and asked the Vietnamese waitress for a tissue. She didn’t under…
ChadThe coffee-tissue RT rode pure story curiosity to 9448 impressions and 11 replies, proving people stop for human moments even when it's not your original words.
RT @michalmalewicz: I'm taking no prisoners! This will be on the app's website :D https://t.co/bvNux5kpjn
ChadMichal's app-website teaser RT landed 9 bookmarks on only 2691 views, the save signal that says your circle wants visual proof of shipping.
20 indie devs you should follow 🔥 In no particular order: - @Aevmorfop - @AtSynct - @woocassh - @leodev - @joncphillips - @VanpeltVentures - @CodeWithTamara - @MythThrazz - @SoraiaDev - @VynseDev - @Joey_Walker82 - @AlxTurovski - @Jbm_dev - @MartinTale - @feifei_qiu - @d
ChadThe 20-indie-devs list sparked 35 replies and 8 bookmarks because tagging real builders turns the post into a conversation hub instead of a broadcast.
Chad's moves for @madsmadsdk
- Drop the daily volume and ship one tight build-in-public post like your Monday stack (real CTR + views + activated user) then protect it the rest of the day with only a one-line question.
- Turn the root-dir idea into a 25-second screen recording of the actual directory listing and diffs, post it mid-week as the main event, then answer every reply while it's hot.
- Once a week run another genuine shoutout list of 8-10 builders you actually use, but end it with an open question so the 35-reply energy compounds instead of stopping at likes.
ChadYou're at 33 posts a week against a cohort median of 20.8, so the extras are burying the winners. Three a day (one crafted + two light conversation posts) keeps the signal clean at 2k followers.
One post, rewritten by Chad
I've been thinking about what to do with root dir. But now I think I had a cool idea 💡 Most of us are busy shipping. Then Friday comes around, and we ask "what did I even do this week?". What if you could: > connect your repo > get a directory listing > get your diffs and PR
Most of us ship hard all week then hit Friday and go "what did I even do?". What if root dir just showed you: > connected repo > full directory listing > every diff and PR Testing it this week. Anyone else lose the plot by Friday?
Opened on the exact Friday pain instead of the vague thinking line, then turned the feature list into a reply-bait question.
Questions about @madsmadsdk's X account
@madsmadsdk's strongest posting hour is 10:00 PM PT, measured from 100 of their own recent posts rather than a general rule. The next strongest are 4:00 AM and 8:00 AM.
@madsmadsdk posts about 33 times a week across the posts Chad read. Chad's recommended cadence for this account is 3 a day.
@madsmadsdk runs a 2.5% engagement rate, meaning that share of the people who see a post react to it. Their average post reaches 726 people. Follower count is not part of this measurement.
The single biggest opportunity Chad found on @madsmadsdk is the wrong posting cadence. More is not growth. Two strong posts beat six mediocre ones, and posting too much buries the best work.
Accounts scoring near this one
Closest scores on the board. Same measurements, same method.
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