Jeff Bullas audited.
Early days. Best of it, you show up often enough. Worst of it, you reach fewer people than your follower count suggests.
Ranked 42 of 45 on the public leaderboard, top 93%
Where @jeffbullas sits on the board
#42 of 45
Nikki | Solo Developer@pixelsbynikki · 968 followers31.71Jeff BullasThis account@jeffbullas · 534.9K followers27.63
Hitchhiker from the Future - Time War@leo_guinan · 3.1K followers26.664.08 points behind #41. See the full board
Where this score comes from
Out of 100, weighted. Follower count is not a factor, but actually reaching people is. A small account with real conversation can beat a big one that broadcasts, and an account that reaches thousands still gets credit for it.
Reach vs resonance
The most-seen post and the one people actually reacted to are different posts. That gap is where the next win is.
I read Walter Isaacson’s biography of Steve Jobs while travelling through Italy. What stayed with me was not Jobs’ obsession with adding more features. It was his willingness to remove almost everything that distracted from the essential experience. AI makes it easy to add: M
I once generated 108 million Twitter impressions a year. And that is not an estimate based on memory. As one of the top social media marketing platforms in the world, Agorapulse analysed my account over one three-month period. During that time, I published 11,302 tweets and gene
ChadThis one reached 1.3K against 8.2K, and still pulled 2.8x the reaction rate. The reach on the big one was not the problem. What it said was.
Reach without conversation on the left. Real conversation on the right. Chase the right one and the left one follows.
What this engagement is made of
All 836 reactions across the posts Chad read. Bookmarks are not counted, here or anywhere else in this audit.
Golden hours
When @jeffbullas's posts actually get seen, scored on this account's own data. Times in PT. Slots marked playbook are defaults, used where there are not enough posts at that hour to judge it.
The reply game
Replies are the most under-used lever on X. A good one is worth roughly 27x a like, so this is measured, not assumed. Chad reads the most recent page of replies, so the count is a floor, not a lifetime total.
How this compares
Against the median of 44 other accounts Chad has audited. Same measurements, same method.
Voice, according to Chad
You write like a reflective builder who lived the story first. Long-arc personal narratives that open on a concrete moment, then land on a calm lesson. Unhurried, elder-statesman rhythm, almost essay-like even when short. That tone is distinctly yours.
What this account is about
The 3 strongest posts, and why they worked
I read Walter Isaacson’s biography of Steve Jobs while travelling through Italy. What stayed with me was not Jobs’ obsession with adding more features. It was his willingness to remove almost everything that distracted from the essential experience. AI makes it easy to add: M
ChadJobs/Italy hit 8160 impressions and 8 bookmarks because the concrete scene plus the 'remove, don't add' AI frame gave people something worth saving, even with only 1 reply.
When I joined Twitter in 2008, it felt like an ocean. Full of curious people from all over the world. I loved it. Then it slowly turned into something else. A place where anger got rewarded and calm got buried. I never signed up for that. So I left. But something is shifting aga
ChadThe 2008 Twitter ocean post earned your highest likes (43) plus 6 replies and 2 quotes by naming a shared feeling the room is living right now, calm nostalgia against the anger feed.
In my forties I opened a shop that sold beds. It went broke. To pay the rent, I took a job selling houses. I was not good at it. I am grateful looking back and connecting the dots because that hadn't happened I wouldn't be having the adventure I am having now. But one other les
ChadThe broke bed-shop story pulled 6 bookmarks on pure vulnerability-with-receipts, a failure arc that connects the dots to the adventure now, classic personal-stakes pattern that still travels.
Chad's moves for @jeffbullas
- Cut hard to 3 posts a day max, friend. At ~100 a week your best work is burying itself, so protect one strong crafted post and let it breathe instead of flooding the same day.
- End more posts with a one-line question your niche can answer in seconds. Your top posts stall at 1-6 replies, and on an account this size the algorithm is starving for conversation.
- Ship one 20-30s screen recording this week of the actual Zyrro build or a real number from it. Document the journey with receipts, not just the philosophy around it.
ChadYou're running roughly 14 posts a day while the cohort median sits at 20.6 a week, and that volume is crushing your 0.4% engagement. Three solid posts a day lets the good ones breathe and still keeps you consistent at half a million followers.
One post, rewritten by Chad
You do not need fame. You need to become known for one useful question. Mine is: “What becomes more valuable in humans as AI becomes more capable, and how can we turn it into better work, income, freedom and impact?" Explore it through stories, research, opinions and frameworks
You do not need fame. You need to become known for one useful question. Mine is: What becomes more valuable in humans as AI becomes more capable, and how do we turn that into better work, income, freedom and impact? What is the one question you want to be known for?
Opened on the hard claim, cut the soft landing, and ended on a direct question so the room has something easy to answer.
Questions about @jeffbullas's X account
@jeffbullas's strongest posting hour is 12:00 AM PT, measured from 100 of their own recent posts rather than a general rule. The next strongest are 5:00 PM and 2:00 AM.
@jeffbullas posts about 100 times a week across the posts Chad read. Chad's recommended cadence for this account is 3 a day.
@jeffbullas runs a 0.4% engagement rate, meaning that share of the people who see a post react to it. Their average post reaches 2.2K people. Follower count is not part of this measurement.
The single biggest opportunity Chad found on @jeffbullas is the wrong posting cadence. More is not growth. Two strong posts beat six mediocre ones, and posting too much buries the best work.
Accounts scoring near this one
Closest scores on the board. Same measurements, same method.
Hitchhiker from the Future - Time War@leo_guinan · 3.1K followers26.66
Julian Goldie SEO@juliangoldieseo · 172.6K followers26.54Nikki | Solo Developer@pixelsbynikki · 968 followers31.71An audit tells you what happened. Slap Post changes what happens next.
Everything above is one snapshot. Inside Slap Post, Chad rebuilds this every week as your numbers move, rewrites any post before it goes out, and schedules it into your golden hours. Our servers fire them on time even when your phone is off.
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