Day 1,201 of Indie Hacking. I'm building a tweet scheduler that won't let you schedule 600 tweets a month.
People keep asking me this:
"Why only 60? Buffer lets me schedule like 200 a month on the cheap plan."
The honest answer is I think 60 is more than most indie hackers can actually fill with anything worth reading. And the harder I look at the math, the more sure I get.
The cap isn't a limit, it's a forcing function
Most tweet scheduling apps sell on volume. Hypefury lets you schedule unlimited posts on the $19/mo plan. Buffer goes wild. The whole category treats "more is better" as the baseline.
Slap Post is the opposite. 60 text posts a month at $1.99/mo. Roughly 2 a day if you spread them out. That's it.
Here's what nobody talks about: when you can schedule 200 tweets a month, you write filler. You generate engagement bait with an AI, you re-post your own old stuff, you queue threads you never reread. The tool turns you into a low-grade content farm. I would know — I use to post 4-6/day for months as an indie hacker and got almost zero growth so I gave up.
When the cap is 60, every tweet has to earn its slot. You can't queue garbage at midnight because tomorrow morning you'll look at the queue and think "wait, I only have 4 left this week."
What 60/mo actually buys you
I ran the math against my own posting history on @jessyka_boat. In the months I posted 2/day with real intent, I gained more followers than the months I posted 4-6/day with filler. Not by a little — by a lot.
The single-day burst of 7 tweets that one time? Zero new followers. The single thoughtful reply to @levelsio? 12 new followers in an afternoon.
The lesson I keep relearning: the algorithm doesn't reward volume. People do, and not always the ones you expect.
What you actually get for $1.99
For about the cost of a coffee:
- Schedule up to 60 text posts a month, queued and fired even if you're offline
- Plain text only, no URLs (more on that in a sec, but it's a feature)
- Posts fire through the official X API on your own account
- No timeline reader, no growth dashboards, no AI rewrites, no engagement tracker
That's it. One button. One cap. One price.
"Wait, no URLs?"
X charges scheduled posts that contain a URL at 13× the rate of plain posts. Twenty cents versus a cent and a half. At consumer pricing, URL posts are an indie-hacker tax. The only way to cover them is to charge $19/mo, which is what every other tool does.
I chose to ship the constraint to you instead of the bill. No URLs in Slap Post posts. Ever.
That sounds like a downgrade until you spend a week without URL tweets. Your posts get shorter. They have to be self-contained. The good ones get better, because you can't lean on the link to do the work.
If your tweet needs a URL to make sense, write it natively — explain the thing in the tweet. If the URL is the whole point, that tweet wasn't really for X anyway.
Who Slap Post is for
This isn't a Hootsuite competitor. It's not for agencies. It's not for people who manage 5 accounts.
It's for one person, posting their own tweets, on a schedule, because they keep meaning to post more but actually only do it in bursts at 11pm. Sound familiar?
If you're trying to grow on X in your niche by being consistent, and the thing stopping you isn't "what do I say" but "I forget to actually post" — that's the gap Slap Post is for.
What I'd do if I were starting today
Set up the 60 slots like rent. Decide on a posting cadence Sunday night. Write 14 tweets in one sitting (more on batch-writing in another post — that workflow is a whole thing).
Then forget about it for a week.
The whole point of a $1.99 tool is that you can forget about it.
Building Slap Post — a $1.99/mo tweet scheduler that caps you at 60 a month on purpose. Currently used by zero people, written about by me, accountable to nobody but my Day 1,201 streak.