What should you charge?
Price from your cost and target margin, anchor to the value you create — then get a ready-to-ship Starter / Pro / Business ladder.
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What is the SaaS Pricing Calculator?
The SaaS Pricing Calculator is a free product pricing calculator that answers the question every founder gets stuck on: what should I charge? Enter your cost to serve one customer and your target gross margin, optionally add the monthly value you create, and it returns a cost-plus price, a value-based anchor, a recommended base price, and a complete Starter / Pro / Business pricing ladder you can copy and ship. It's the fastest way to price your product without guessing or copying a competitor.
How to use it
- Enter your monthly cost to serve one customer and your target gross margin percentage.
- Optionally add the monthly value you create per customer to get a value-based anchor.
- Tap Get my price to see your recommended base price and a ready-to-ship 3-tier ladder.
Frequently asked questions
How do I price my product?
Start with two anchors: a cost-plus price (your cost to serve one customer divided by one minus your target margin) and a value-based price (a fraction of the monthly value you create). This calculator computes both, recommends a base price, and builds a Starter, Pro, and Business ladder around it.
What is the difference between cost-plus and value-based pricing?
Cost-plus pricing sets your price so you hit a target gross margin above your cost to serve. Value-based pricing sets it as a share of the value the customer gets — often a much higher ceiling. The calculator shows both so you don't underprice against the value you create.
Why use a 3-tier pricing ladder?
A Starter, Pro, and Business ladder gives buyers a frictionless on-ramp, an obvious main plan, and an upsell for teams. The middle Pro tier is where most serious users land, and the anchoring makes it feel like the sensible choice.
Is this product pricing calculator free?
Yes. The pricing calculator is completely free, runs in your browser, and needs no login or sign-up. Enter your cost and margin to get a suggested price and a full 3-tier ladder instantly.
More free tools for X creators: LTV CAC Calculator · MRR Goal Calculator · all 30 free tools. Or try Slap Post to schedule and post your content automatically.